This report serves as a comprehensive guide for anyone interested in investing in or developing a wellness resort or retirement village, offering a thorough analysis of the market, competitive landscape, and strategic opportunities, with specific insights for the market in China.
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Wellness Resort and Retirement Village Trends and Benchmarks: a comprehensive review of international benchmarks for wellness resorts and retirement villages, providing valuable context on how these facilities operate globally, their spatial layouts, sizing, and detailed amenity and service programs.
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Target Audience and Preferences Analysis: insights into the target demographic (high-income households in China) for the proposed project, and their preferences regarding programming, activities, amenities, and formats. These insights were garnered via surveys, including conjoint analyses.
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Detailed Programming and Facility Recommendations: potential programming for both wellness and retirement village components, such as treatments, therapies, fitness, recreation, and cultural activities. The report also discusses the "software" (programming and experiences) that should lead the "hardware" (facility development), providing a strategic framework for facility design and development.
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Sizing Analysis: sizing recommendations for the various components and facilities of the concept, based on benchmarks.
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Financial and Development Insights: It includes recommendations on development strategies, such as creating multipurpose spaces to allow flexibility in use and investment, as well as strategies for using surrounding environments to differentiate from competitors.
The report is available in both PDF and PPT formats. The PowerPoint file is provided as an open file, allowing easy integration into your own analysis and presentations.
Originally published March 2022
184 pp.
