Mainland China's only Universal Studios resort and newest megapark, Universal Studios Beijing is second only to Disney as the premier theme park or resort benchmark in China.
The report includes:
- The detailed daily attendance for Universal Studios Beijing in 2023, as a table;
- Seasonality in the form of a daily visitation chart, enabling a clear view of the peaks;
- Average length of stay information and its distribution;
- Time of arrival information and its distribution over the day;
- Visitor origin data, broken down by province and province-level city;
- Visitor demographics such as gender, age groups, income level, to name a few.
This data, which was mined through mobile phone location-based services, wifi, and GPS, paints the most comprehensive picture available yet, anywhere, for daily attendance characteristics and visitor profile of park visitors.
The results are of interest to anyone following and analyzing Universal Studios, or those planning attractions and resorts in China.
Sneak Peak:
- Universal Studios Beijing's attendance numbers are consistent with figures at other Universal Studios parks around the world.
- Lengths of stay are quite high, and much higher than the 5-6 hours that are typically considered the industry average.
- Demographic information paints an interesting result as well, especially in contrast to Disney or Chimelong, with male visitors the majority.
Disclaimer:
This data is not directly from Universal Studios. Data was obtained from China-based third-party data mining companies, using location services tracking, wifi, and GPS, combined with big data extrapolation techniques to obtain a remarkably accurate picture of visitor flows and demographics.
