For the first time, we're making available the attendance data for the second largest theme park resort in China. The largest home-grown theme park operator in China, Chimelong's two resorts are based in Guangdong Province. The newer, and larger of the two, is reflected here.
The report includes:
- The detailed annual attendance for Chimelong Ocean Kingdom in 2023, as a table;
- Seasonality in the form of a daily visitation chart, enabling a clear view of the peaks;
- Design day calculations;
- Average length of stay information and its distribution;
- Time of arrival information and its distribution over the day;
- Visitor origin data, broken down by province and province-level city;
- Visitor demographics such as gender, age groups, income level, to name a few.
This data, which was mined through mobile phone location-based services, wifi, and GPS, paints the most comprehensive picture available yet, anywhere, for daily attendance characteristics and visitor profile of park visitors.
The results are of interest to anyone following and analyzing theme parks, attractions, and resorts in China.
Sneak Peak:
- Annual attendance has decreased slightly since the pre-COVID era.
- The design day (average of highest attended days) is well below the 0.6-0.7% average used in planning parks.
- Demographic information paints an interesting result as well, with a majority of female (versus male) visitors, in line with similar trends at Shanghai Disney.
Disclaimer:
Data was obtained from China-based third-party data mining companies, using location services tracking, wifi, and GPS, combined with big data extrapolation techniques to obtain a remarkably accurate picture of visitor flows and demographics.
