If you're in the business of planning attractions and theme parks, you know that feasibility is key, and assumptions are everything.
And too often, those assumptions are unrealistic, which can torpedo a project before it even gets off the ground.
That's why we've introduced benchmark ranges for the most important inputs into a feasibility study. As we've discussed at length in our free multi-part series on the economics of theme parks, the feasibility of an attraction or theme park can be easily distilled into just a few key variables.
With our Benchmark Ranges product, you'll have access to hard data on all of these key variables. We've drawn on a variety of sources to compile this data, so you can be confident that you're getting reliable information.
With this valuable tool at your disposal, you can easily make sure that your project gets off on the right foot. So don't make ungrounded assumptions—get the facts with Benchmark Ranges.
Introducing benchmark ranges for the most important inputs into a feasibility study:
- Attendance;
- Penetration Rates;
- Per Capita Expenditures;
- EBITDA/profit margins;
- EV/EBITDA multiples
In this report, we've drawn on a range of sources: from our own database, annual reports, and the Bloomberg terminal to present ranges for the above variables for the most popular and well-known benchmarks.
Note: as of the publication of this document, the last full year of performance data for many parks reviewed here are from 2019-2020.
Disclaimer: if you're looking for inside/non-private data, this is unfortunately not for you. All data has been meticulously aggregated from public sources; we do not present non-public data except in an aggregate/masked form.