Saudi Arabia: The Potential of Makkah and Madinah
Saudi Arabia: The Potential of Makkah and Madinah
Saudi Arabia: The Potential of Makkah and Madinah
Saudi Arabia: The Potential of Makkah and Madinah
Saudi Arabia: The Potential of Makkah and Madinah
Saudi Arabia: The Potential of Makkah and Madinah

Saudi Arabia: The Potential of Makkah and Madinah

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Saudi Arabia is positioning itself to become one of the largest new attraction markets in the Middle East, if not the world. 

The General Entertainment Authority (GEA) has earmarked $64 billion to invest in the entertainment industry over the next decade.

Simultaneously, global religious tourism is on the rise, with Islam-themed tourism a major driver of this trend.  Already the largest destination for pilgrimage in the world, Saudi Arabia is targeting a nearly 4x increase of religious tourism to the Kingdom, as part of its Vision 2030 Program.  

With the Holy Cities of Makkah and Madinah poised to benefit from the convergence of these two trends, we've prepared a dossier on the potential of religious tourism and religious attractions in Saudi Arabia. 

The report is appropriate for anyone considering development in Makkah and/or Madinah, or anyone seeking information on the potential of religious tourism in Saudi Arabia.

  • Find out the potential of religious tourism, worldwide and in Saudi Arabia.
  • Make use of detailed market segmentation of the resident and tourist markets in Makkah and Madinah.  Presented in a way so that they can be plugged in directly to your analyses.
  • Discover the characteristics and proclivities of religious tour operators, who dominate the religious tourism market in Saudi Arabia.  A detailed survey of tour operators has been conducted and is included in the report.  
  • Review performance and sizing characteristics for the major existing theme parks in Saudi Arabia.  

37 pp.